TVS Motor & Dentsu install ‘Ntorq-o-tron’ across malls

10 Jan,2019

By A Correspondent


TVS Motor Company has joined hands with Dentsu India to create the Bumblebee-inspired transformer ‘TVS Ntorq 125’. TVS Ntorq has been set up in Select City Walk, Saket in New Delhi.


Named as the Ntorq-o-Tron, the TVS Ntorq 125 scooter has been installed as a Transformer and has been conceptualized by Dentsu India, Bengaluru and created by Rahul KP – a Bengaluru-based artist. Apart from Delhi, the Ntorq-o-Tron will be installed across select PVR malls in Mumbai, Chennai and Bengaluru.


Said Nikhil Narayanan, Creative Director, Dentsu India: “The TVS NTORQ 125 and Bumblebee have a lot in common. Both are performance machines loaded with next-gen tech, attitude and ability. Also there’s the unmistakable colour combination of Yellow and Black. So we figured, let’s turn the NTORQ into a larger-than-life Transformer – using nothing but original scooter parts.”



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