By  A Correspondent

Tute Consult has bagged the public relations mandate for India Circus by Krsnaa Mehta. The account was won following a multi-agency pitch.

As part of the mandate, the agency will manage the consumer and business led public relations as well as advocacy management for the brand. Speaking about the mandate, Komal Lath, Founder, Tute Consult, said: “Over the years, Tute Consult has serviced a wide assortment of lifestyle and retail brands. We are excited to be on board with India Circus and we look forward to creating the right amplifiers for them. It is an exciting opportunity to work with a designer like Krsnaa Mehta. At Tute, we are always perceptive to new and innovative brands and partner for strategic support to brands who believe in the heritage of India.”

Added Krsnaa Mehta, Founder and Design Director, India Circus: “We are excited to bring passionate young energy into the fold. For me, my design philosophy translates in ‘taking Indian contemporary to the world’ and I believe that the Tute Consult team can align with our vision. We have worked with them earlier and are looking forward to strengthen the relationship. Tute, not only brings their expertise in media communication but also brings a deep understanding and acknowledgement of retail and mar-com thinking to the table.”