Truebil’s new campaign turns focus on effects of drunk driving

04 Jan,2019

By A Correspondent


Used car marketplace Truebil has announced the launch of its ‘Don’t Drink and Drive’ campaign, aimed at encouraging revelers not to drink if they plan to drive. The new campaign is a follow up to its ‘I am Sober’ campaign launched a year back.


Commenting on the campaign, Shubh Bansal, Co-founder and Chief of Marketing and Growth, Truebil said: “Drunken driving-related accidents increase on every New Year’s Eve even after numerous efforts are made by different organisations, government bodies and brands to prevent the same. We, at Truebil, decided to contribute to the safety measures by giving a reality check to our customers and all those watching the videos. Our primary motive behind crafting the thoughtful digital campaign is to ensure safety on the last night of 2018.”



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