Truck drivers turn artists for Tata Motors’ ‘Photo OK Please’ contest

29 Jan,2019

By A Correspondent

 

Tata Motors has unveiled a contest titled ‘Photo OK Please’ to reach out to the trucking community and recognise the fun side to their trucking life.

 

Said UT Ramprasad, Head Marketing Communications, CVBU, Tata Motors: “At Tata Motors, we are constantly churning unique ways to positively impact the lives of our most important stakeholders, the truck drivers. ‘Photo OK Please’ is meant to be a platform for the drivers to engage with a wider audience and share their experiences on the social media. We hope this contest will reveal the lesser known aspect of a truck driver’s life and inspire the youth to consider it as a viable career option. The campaign has received very encouraging response so far and we look forward to all the wonderful entries still to come.”

 

The first phase of the year-long campaign ends on March 30 which will be followed by the final winner selection in the first week of April.

 

 

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