Swiggy asks, ‘What if your day had one hour more?’

21 Jan,2019

By A Correspondent


For its latest campaign, Swiggy has partnered with Dentsu Webchutney to tell people how Swiggy can help them save one hour in the day, and what to do with it. In the campaign entitled #OneHourMore, Swiggy’s little pup Coco, shows that on days when we want an extra hour and choose to leave the food to someone else, there is always Swiggy.


Said Ashish Lingamneni, AVP-Marketing at Swiggy: “With our hectic schedules and lifestyle, urban Indians are often left struggling to find the time to do the things we love. With the #OneHourMore campaign, we’re channelling a very common thought among all of us- what would I do if I could get a little more time on my hands? As everyday food ordering becomes increasingly common among Indians, Coco, the little pup gives us relatable options we can choose to spend our time on, leaving getting a meal on the table to Swiggy.”


Added Ninad Gawhankar, Associate Creative Director at Dentsu Webchutney, Bangalore: “With the One Hour More films and microsite, we took a creative spin on the cliché of ‘a dog’s life’, to show that, if you really get down to it, there are ways to take an hour out in the day to do the things you love.”



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