Star Sports goes Kannada

03 Jan,2019

By A Correspondent


Star Sports has launched Star Sports 1 Kannada, a dedicated Kannada sports channel. Said a Star India spokesperson: “Our strong presence in Karnataka has helped us understand how Kannadiga sports fans like to consume sports content. Kannadigas possess an inherent sporting quality of resilience and an undying desire to always win. Star Sports 1 Kannada, with its extensive line-up of popular sports content, is a resolute step towards bringing these Kannadiga fans closer to their favourite games and heroes.”


A promo campaign was launched to support the launch of Star Sports 1 Kannada. The promo focuses on watching sports in local language, and the determination and never say die attitude of a kannadiga.



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