Sony launches consumer education campaign with Amitabh Bachchan

07 Jan,2019

By A Correspondent


Sony Pictures Networks India (SPN) has launched a consumer education campaign, related to the new MRP way of TV channel subscriptions provided by DTH / cable operators. The #RishtaPakkaSamjho campaign has been launched with actor Amitabh Bachchan.



Said Rajesh Kaul, Chief Revenue Officer, Distribution and Head – Sports, SPN: “The 45-seconder TV spot talks to the Sony Network viewers, urging them to choose from SPN’s ‘Happy India’ pack, wherein the channel bouquets are simply packaged to allow consumer to choose the best channel combinations (across genres) at the lowest possible price points.”



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