SBI Life goes for prog digital OOH campaign

10 Jan,2019

By  A Correspondent


SBI Life Insurance launched its programmatic digital out-of-home (OOH) campaign in India. Planned by WatConsult, the innovation will be leveraged as an extension of SBI Life’s ‘Main Se Hum’ campaign.


Said Ravindra Sharma, Chief of Brand & Corporate Communications, SBI Life Insurance: “For a long time, marketers have been trying to bridge the gap between offline and online audience, to holistically target consumers. Using the existing advertising ecosystem, the programmatic digital out of home campaign (DOOH) successfully bridges the offline to online audience gap, by simple yet intelligent application of technology.” He further added, “At SBI Life we take great pride in being the early adopters of upcoming technologies and are extremely thrilled to start 2019 on an innovative note. We believe this will mark a transformation in the evolution of digital marketing.”


Added Rajiv Dingra, Founder and CEO, WatConsult: “With this activity, SBI Life adds another innovation with us with the key objective of testing Digital OOH, extend further reach for their “Main Se Hum” campaign exploring New Year as a topic to leverage and programmatically retarget with relevant brand messages. Well, this is the first-of-its kind initiative in India and will surely open more dynamic avenues for the brand in the coming future.”



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