Radio City’s ‘Jal Thal Vayu’ campaign pays tribute to unsung heroes

28 Jan,2019

By A Correspondent

 

On the occasion of Republic Day, Radio City announced the launch of its latest campaign, ‘Jal Thal Vayu’ to honour the legacy and bravery of the Indian armed forces. Through this two-week long campaign, Radio City’s RJ Ginnie, RJ Divya, RJ Yuvi, RJ Aadi and RJ Manav will highlight emotional and inspiring stories of India’s brave sons across all three pillars of the armed forces – Navy, Army and Air-force.

 

The campaign will be replicated across Radio City stations in Punjab, Haryana, Bihar and Jharkhand.

 

Commenting on the launch of the campaign, Kartik Kalla, Chief Creative Officer, Radio City said: “Radio City’s #JalThalVayu is a tribute to all our soldiers, and our way of showcasing an undivided support for the armed forces. Over the years, radio has been instrumental in bringing about a positive change in the society. At Radio City, we constantly believe in innovating content which is best suited for the citizens and the essence of the city. In tandem with the patriotic spirit, we have specially created a stationality jingle for the campaign that will be played on air. I would like to wish everyone a very happy Republic Day. “Rag Rag Mein Daude Patriotism, Rag Rag Mein Daude Radio City.”

 

 

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