Publicis India to manage creative duties of

15 Jan,2019

By A Correspondent


Leading online pharmacy has appointed Publicis India to manage its creative duties. The agency was shortlisted after a multi-agency pitch and was chosen for presenting a sharp consumer-focused communication plan that was in sync with what the brand had envisioned for the Indian market. The account will be managed by the Mumbai office of Publicis India.


Commenting on the win, Pradeep Dadha, Founder & CEO of said: “For us at, the health of the nation is a priority, and we are working towards ensuring that every Indian has access to affordable and good quality medicines, no matter which part of the country they are in. We believe that our association with Publicis India is key step towards helping us reach that goal with the right communication. With Netmeds Cup at the offing, we have started 2019 on high note and will continue to create new milestones with our creative collaboration with Publicis India.”


Added Suraj Pombra, Executive Vice President, Publicis Capital: “ comes from a legacy of 100+ years of healthcare. In keeping with evolving consumer needs and leveraging the power of technology and modern logistics, continues its tradition of serving the nation’s healthcare requirements. We at Publicis India feel honoured to have been chosen by as their partner through the next part of their journey. The online pharmacy market is seeing increasing action and the category landscape is fast changing – we will be working with what is a fantastic client team through the challenges ahead to help lead the change.”



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