Pizza Hut bets big on delivery in 2019

18 Jan,2019

By A Correspondent

 

Leading pizza chain Pizza Hut has announced that it will focus on delivery as a key driver of business growth in 2019 and introduce various initiatives to further enhance the delivery experience for consumers. Taking forward the ‘Its Time to Switch’ campaign, the brand unveiled a new television commercial highlighting the rider tracking feature and Wow Delivery 50% off everyday value offer. The TVC features actor Abhay Deol and will be aired across various mediums.

 

Said Prashant Gaur, Chief Brand and Customer Officer, Pizza Hut India Subcontinent: “At Pizza Hut, we take a lot of pride in serving the freshest and the tastiest pizzas to all the pizza lovers in the country. Apart from great taste, elevating the overall experience across every consumer touchpoint is our biggest focus, and we are implementing this strategy through initiatives like rider tracking feature and value offers. We are confident that these initiatives will further enable us to stay relevant and blend even more seamlessly into the daily lives of our consumers.”

 

 

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