Philips and Ogilvy launch brand campaign for Garment Steamers

28 Jan,2019

By A Correspondent


Philips has launched its ad campaign that aims to create awareness about the Philips Garment Steamer. The brand campaign comprising two digital films has been conceptualised by Ogilvy Gurgaon.


Said Kapil Arora, President, Ogilvy North: “Ironing clothes is one of those household chores that receives little attention and even less love. How does one change that? For starters, with a product that’s a show stopper in terms of engineering and design. Follow that with a campaign that invests emotions into this chore and raises it to the higher plank of ironing out differences with love. I think the line ‘Silvatein mitaye, pyaar se’ has the potential to go places. Politics, sports, international disputes = it’s just so relevant to so many current scenarios.”


Added Gulbahar Taurani, Marketing Director, Philips Personal Health, Indian Subcontinent: “We at Philips believe that, “Silvatein kahin bhi achi nahin lagti, Na aap par aur na hi aap ke kapdo par” and that’s the reason we are here with an efficient, effective and economical solution for the care of your special, delicate and favourite clothes with a very relevant message, especially in this day and age, ‘Silvatein mitaye, pyaar se’.”



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