Oreo unveils new campaign for Cadbury Dipped offering

10 Jan,2019

By A Correspondent


Oreo has announced the launch of Oreo Cadbury Dipped. This is in line with the its vision of ‘Snacking Made Right’, where Mondelēz International promises to offer its consumers the right snack, for the right moment, made the right way.


Speaking on the launch of Oreo Cadbury Dipped, Sudhanshu Nagpal, Head – Biscuits Category, Mondelez India said: “The launch of Oreo Cadbury Dipped stems from our constant endeavour to expand the brand’s narrative and consumption occasions. As Oreo has always stood for bringing people together, we bring to them a winning combination of the yummy crème filled chocolaty cookie layered with the iconic taste of chocolaty Cadbury. We believe that Oreo Cadbury Dipped will further strengthen our position in the fast emerging chocobakery segment, which is truly a cross pollination of our iconic Chocolate and Biscuit category, delivering a delightful and unique experience for the consumer. After Oreo and Bournvita Biscuits, the launch of Oreo Cadbury Dipped will certainly open up interesting avenues in the snacking domain.”


The TVC has been created by FCB Interface. Said Joemon Thaliath, CEO, FCB Interface: “We have taken forward the brand’s globally popular ‘Oreo People’ format for this launch. It’s a catchy and fun way to bring alive this crunchy-chocolatey dilemma.” Added Robby Mathew, Chief Creative Officer, FCB Interface: “The product story is strikingly brought to life with appetising visuals and a peppy song.  Surjo Deb, the director, has done a great job keeping alive Oreo’s playfulness.”



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