On R-Day eve, GroupM rejigs top deck

25 Jan,2019

 

By A Correspondent

 

Okay, the Republic Day reference was just for effect. It’s just a coincidence. Also, the news has been doing the rounds for a bit.

 

After announcing a new CEO in Sameer ‘Sam’ Singh last year, GroupM South Asia has announced a significant restructuring in its leadership. Effective immediately, Prasanth Kumar (PK) is named Chief Operating Officer, South Asia, and Tushar Vyas is named President Growth and Transformation, South Asia. Both are new roles in the organisation, notes a commuique.

 

Meanwhile, Parthasarathy Mandayam (Maps) is named Mindshare’s CEO for South Asia and Amin Lakhani is named Mindshare’s Chief Operating Officer in South Asia.

 

Now here’s what the communique adds:

 

As Chief Operating Officer, PK will be responsible for operational excellence, i.e. ensuring client expectations are reliably met by continuously improving processes ensuring clients are successful today. He will guide and lead the teams across OpCos, Trading and Specialised Units to execute the same more consistently and reliably to drive client delight while fortifying partnerships.

 

Most recently as Mindshare’s CEO, PK oversaw Mindshare’s rapid expansion in the market, bringing it to a market-leading position and winning numerous global awards. During his tenure, he developed a record for the most number of new business wins by a single market and created a tradition of external accolades, including a Glass Lion at Cannes, a Grand Prix at WARC and an average of over 250 external awards per year. Mindshare India was also recognized globally as #2 in the Gunn report. Prior to Mindshare, he led the GroupM Central Trading Group across South Asia and championed exciting partnerships in digital and traditional media.

 

Tushar Vyas will take over the role of President Growth and Transformation. In his new role, Tushar will drive digital transformation and focus on building GroupM wide capability focusing on Digital, Data, Analytics, and Content, and working across GroupM to ensure our clients are ahead of the curve for tomorrow.

 

Before taking over his current role of the Chief Strategy Officer at GroupM, Tushar launched the Digital Media Agency business unit (Interaction) for GroupM India and built a 600+ member team by expanding services in areas like content, search, programmatic buying, mobile, digital activation, social insight and digital analytics. Today, GroupM’s digital media practice is the largest digital media solution provider with more than 500+ active clients. Under his leadership, the digital practice was a regular at all the major digital and media awards. He was also part of SureWaves start-up team focused on Media technology.

 

Speaking on the new appointments, Sam Singh, CEO, GroupM South Asia said: “PK and Tushar are passionate leaders with high integrity and proven ability to envision and deliver successful outcomes in a challenging environment. As we become a more data-centric organization, there is a need to drive transformation and build future capabilities with a focus on Digital, Data, Analytics, and Content. We must work across GroupM to drive organizational transformation and operational excellence. The new team structure is another step in this direction.”

 

He added, “I am also sad to announce that Lakshmi Narasimhan, our Chief Growth Officer for GroupM South Asia, has decided to step down from his current role effective January 31, 2019, to pursue personal interests. I thank him for his contributions over the years and wish him all the best. We will miss him as we continue to build upon his hard work and passion. Lakshmi was instrumental in building our strong trading community with solid practices”.

 

Parthasarathy Mandayam (Maps) will take over the role of Chief Executive Officer(CEO) of Mindshare, South Asia effective February 1, 2019. Maps takes on the role from PK, who will be moving to his new role within GroupM.

 

Maps has spent 10+ years with Mindshare in various leadership roles – Data, Insights, Analytics, Strategy, Client Leadership and Business Unit leadership. He will report into Sam Singh, CEO GroupM, South Asia, Prasanth Kumar – COO – GroupM South Asia and Amrita Randhawa, CEO Mindshare Asia Pacific.

 

Going forward, Amin Lakhani will take on the role of Chief Operating Officer (COO) for Mindshare South Asia.

 

Lakhani has over 20 years’ experience in various roles in Mindshare and GroupM and is currently leading Client leadership at Mindshare. He will continue to be based out of Mumbai.

 

Talking on the latest developments, Prasanth Kumar, the new GroupM COO, said: “Our industry is an ever-mutating one, so we have to also continue to evolve and adapt. With Maps and Amin now at the helm of Mindshare, we have leaders with a proven track record of consistently achieving clients’ business goals. They will continue cultivating client relationships at the highest level and delivering great results.”

 

With investment in data, technology, and diverse talent, GroupM aims to shape the future and transform business challenges into opportunities for clients.

 

 

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