Nissan turns focus on road safety in new initiative

11 Jan,2019

By A Correspondent


Nissan India has announced the launch of its social responsibility campaign #HaveYouClickedToday. Currently, India is considered as the global road accident capital clocking 17 deaths and 53 crashes every hour and through this new initiative, Nissan aims to raise awareness and advocate the use of rear seat belts.


Talking about the launch, Thomas Kuehl, President – Nissan India Operations: “It is alarming when you hear such statistics on road accidents in India. While there is considerable amount of awareness and communication around usage of seat belts, there is almost negligible focus in using rear seat belts. Through our campaign #HaveYouClickedToday, we aim to drive the awareness and also builds a strong case for a comprehensive National Road Safety law to bridge the policy-implementation gap.”



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