Network18 bets big on its new weekly newspaper, Firstpost

17 Jan,2019

By A Correspondent

 

Network18 has announced the launch of its first weekly newspaper titled, Firstpost. Through various soon-to-be launched initiatives such as Club Firstpost and the Firstpost App, it aims to engage with users and the launch of Firstpost as a weekend newspaper is a part of that effort.

 

Said BV Rao, Editor, Firstpost: “By taking the viewspaper from the virtual to the physical world we are signaling two things: Firstly, there is a market opportunity in the weekends for deep, thoughtful and reflective journalism, the kind that allows us to step-back from the cacophony of the moment and analyze events calmly. Thus, the difference between the two products is not the quality of the content, but the kind of content. Secondly, content is platform-agnostic, especially good content. The digital consumer reads a lot but not necessarily the best. Reading the best becomes somewhat of a lottery, dependent on whether they open the right links from among the dozens they are dumped with every day. Firstpost print content, arranged to enable quick access in one place, will provide that reading pleasure to digital readers as well. Existing digital readers can access the content free for a limited period and then signal their readiness to put a premium on the content they cherish.”

 

Added Praveen Swami, Group Consulting Editor, Network18: “Firstpost is a new kind of newspaper. Instead of the usual, mundane recounting of events already well-known to readers through digital media and television, every single article aspires to exceptionality: to offer a unique perspective; to excavate new information; to bring to life a new story”.

 

Positioning itself as the last word on news, Firstpost will be a 20-page broadsheet appearing every Saturday and shall cater to readers in Mumbai and New Delhi.

 

Speaking on the launch, Rahul Kansal, Business Head, Print & Brand Advisor, Network18, said: “I am extremely proud to be a part of this milestone in the journey of Network18’s growing news prowess.  Firstpost sees itself as a ‘viewspaper’ with a focus on politics, and will offer a ringside view of the complex democracy and society of our multi-dimensional nation. The offering will serve discerning readers looking for an intelligent read, many of whom feel that Indian newspapers have dumbed down in their bid to capture the mass market.”

 

 

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