My FM revamps programming in Maharashtra

30 Jan,2019

By A Correspondent

 

My FM has expanded the Marathi content across its station. The radio station will now have more of a local Marathi flavour on all its on-air shows.

 

The new introduction in the programming lineup includes Unplugged Amey show “Wagh Cha Swag” which will be hosted by Amey Wagh along with a humour segment “Kaku vs Kaku”.

 

Commenting on the revamp, Vinay Manek, Programming Head said: “My FM has always focused on broadcasting the content that attracts the interest of the listeners. Basis the feedback we received from our listeners in Maharashtra via ‘Aapki Marzi Campaign’, we have incorporated and launched new programs keeping their preferences in mind. With these added features we wish to maintain their trust in us and offer the content which they want to listen.

 

Speaking on the development, Rahul Namjoshi, Business Head, My FM said: “We are customer centric organization and our USP is the strong local connect that MY FM guarantees. Listening to our regional language has its own charm and with the introduction of new shows in Marathi language will definitely be valuable for us to connect with our listeners’ ”

 

 

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