Milestone Dentsu to handle Numero Uno’s creative duties

08 Jan,2019

By A Correspondent


Milestone Dentsu has bagged the creative mandate for fashion brand, Numero Uno. The agency won the account following a multi-agency pitch.


Said Narinder Singh Dhingra, CMD, Numero Uno Clothing: “We want the brand to be interesting and relevant with the changing times. The brand must evolve over time and in this quest, we need the right partner who not only understands the consumers but also knows how to disrupt their purchase decision process through pathbreaking communication. We have found that partner in Milestone Dentsu. We loved their young energy and enthusiasm to work on the brand. We are quite excited about the brilliant approach and compelling storytelling that they bring on board.”


Added Ujjwal Anand, Country Head, Milestone Dentsu: “From the moment we got the brief to the first kickass idea that we cracked, the team was charged up like never before. The category itself is so interesting and challenging that it gives you countless opportunities to do some real outstanding work.  And this excitement reached another level when we met Narinder Singh Dhingra, who is the youngest and most agile client that we have met in recent times, we believe. His energy is simply contagious. Working on Numero Uno is going to be a treat for my creative team.”



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