Metropolis partners VURoll for its #MyHealthMyUmbrella campaign

24 Jan,2019

By A Correspondent


Metropolis has concluded its #MyHealthMyUmbrella online campaign recently garnering over 1.7 million impressions. The campaign was executed end-to-end by VURoll, the DIY social media engagement platform. Metropolis Healthcare launched the Umbrella Handshake movement with the aim to create awareness about the importance of preventive healthcare among people who lead a time-constrained and stressful life.


Said Viraj Malik, Co-Founder, VURoll: “VURoll has been built in a way that it provides extensive analytics to the brands while remaining extremely user friendly. Our algorithms help brands choose influencers most relevant to them using filters of demography, age, reach and vertical. it’s great to see our platform enabling new conversation, excited to see the next phase of brand – consumer interface.”


Talking about the association, Piyush Kumar, CMO, Metropolis , said: “Preventive healthcare has gained more and more importance over the decades because of stressful and in active lifestyles. Young and old, alike, need to keep a constant check on their inner health metrics nowadays. #MyHealthMyUmbrella was aimed to educate people about the benefits of preventive health checkups. VURoll provided us the platform to tap into our preferred influencer network to spread the word and achieve our aim of reaching out and sensitizing over one million people.”



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