McCann is #1 at Effies, again

14 Jan,2019


By A Correspondent


It was the night when the McCann Worldgroup flag was flying high. Yet again. McCann took home the Agency of the Year title by a comfortable 34 points. Ogilvy was runner-up, but a big consolation for theme would be the winning of the coveted Grand Effie for Fevikwick. Hindustan Unilever was Client of the Year. Interestingly, Saregama was runner-up in the Client of the Year roster albeit at nearly half the points as HUL. Vodafone was #3 and last year’s Client of the Year, Paytm (One97 Communication) was #4.


Interestingly, Hindustan Unilever was #6 on the Agency of the Year roster, having had to send in the entries since its creative agency chose to stay away.


The evening saw a record attendance, and was run efficiently. Like Advertising Club events are. However, many agency biggies – including some from runner-up Ogilvy – were conspicuous by their absence.


Speaking about winning at the Effies, Vikram Sakhuja, President of The Advertising Club and Chairperson, Effies said: “Effies continues to have a place off pride and eminence in the life of every marketeer and advertiser. Winning an Effie is a career milestone and is reflective of the campaign’s innovation, execution efficiency and communication impact. The focus for us at the Effies is to reward and recognize brand stories that have strength of idea and have showcased effectiveness, scalability and contributed significantly to brand and the categories communication and growth agenda.”



Added Mitrajit Bhattacharya, Co-chairperson, Effies 2019, said: “The Effies 2019 has continued to witness significant representation and support from industry leaders and media mavens. The awards this year saw as many as 283 leaders, including 137 Clients, 105 Planning/ Agency Heads, 15 Media Professionals and 26 Specialists who adjudged the awards across Mumbai, Delhi and Bengaluru, ensuring inclusivity and substantial category representation. The awards have year on year evolved to include new categories and represent new genres basis changing industry ecosystems, ensuring that the awards continue to stay relevant and pertinent.”


Speaking on McCann’s success, Chairman McCann Asia Pacific and CEO and CCO McCann Worldgroup India said: “I am extremely delighted and proud of McCann winning the Agency of the Year second year in a row at the Effies. These awards reflect the strategic prowess based on our belief of creating meaningful work for the brands which we have been doing for our clients across all our offices in Delhi, Mumbai and Bengaluru. Congratulations to the entire team and specially that of our strategic planners led by Jitender Dabas, and hard work of Suraja Kishore, Rajesh Sharma, Prateek Bhardwaj, Kapil Batra, Abhinav Tripathi and leadership support from Alok Lall, Mandeep Sharma and visionary guidance from Partha Sinha.”



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