Lowe Lintas names Sagar Kapoor and Prateek Bhardwaj as CCOs

03 Jan,2019

By A Correspondent

 

Sagar Kapoor

Prateek Bhardwaj

MullenLowe Lintas Group has announced the new creative leadership of its agency, Lowe Lintas. The agency has named Sagar Kapoor and Prateek Bhardwaj as its Chief Creative Officers (CCOs). These appointments mark the completion of the transition that started with the recent exit of Arun Iyer.  While Kapoor has been elevated from within the agency where he was Executive Director, based in Mumbai. Bharadwaj  moves from McCann Worldgroup where he was National Creative Director.

 

In the new structure, Kapoor would oversee a part of the Mumbai office of Lowe Lintas, and all its offices in the South. Bharadwaj’s portfolio would include a part of the Mumbai office, and the agency’s offices in the North.

 

Amer Jaleel

According to a communique, Amer Jaleel, Chairman and CCO – MullenLowe Lintas Group, has handpicked the creative duo for these roles, in consultation with Arun Iyer. Speaking of the appointments, Jaleel said: “The task of choosing and appointing the creative leadership of Lowe Lintas is an incredibly enviable and unenviable position to be in! Taking over from the likes of Balki and Arun Iyer for one. And taking charge of the legacy and for the future of Lowe Lintas during these challenging and exciting times, too. But we have found the two most gifted and ideal individuals possible, what a great relief and what a sense of pride at this announcement!”

 

Commenting on the new CCOs, Jaleel added: “We’ve seen the two CCO model work well in the past for the agency. The new generation of leaders taking over is the start of Lowe Lintas evolving its creative product, while being true to the Lintas soul.”

 

The new appointments will be effective January 1, 2019. Both the new CCOs will operate out of the Mumbai offices of Lowe Lintas, reporting to Jaleel.

 

 

Post a Comment 

Comments are closed.

Videos