L&K Saatchi & Saatchi wins global commss mandate of Rotimatic

22 Jan,2019

By A Correspondent

 

L&K Saatchi & Saatchi has won the global communications mandate of Rotimatic, the hi-tech and fully-automated flatbread-making robot from a Singapore-based company, Zimplistic. The company has rolled out its first-ever global integrated campaign that seeks to build awareness and relevance of Rotimatic and make it a household name for the Indian diaspora across the world. The campaign has been conceptualized and executed by the Mumbai office of Law & Kenneth Saatchi & Saatchi and is targeted towards global Indians staying across different corners of the world.

 

Pranoti Nagarkar

Commenting on the launch, Pranoti Nagarkar – Founder and Co-CEO, Zimplistic said: “Brand Rotimatic has made rapid strides in the last two years. We now have a volume base of over 50,000 happy customers and this felt the perfect time to share our brand message through our first brand campaign. Roti invokes nostalgia among the Indian diaspora and brings families together at the dinner table. Our communication captures that. We’re sure our customers and fans will relate to the core message of fresh healthy garma-garam rotis.”

 

Anil Nair

Sharing his views on the brand campaign, Anil Nair, CEO – L&K Saatchi & Saatchi added: “We’re thrilled to team up with Rotimatic on this exciting journey. The words ‘garma garam’ invoke a delicious memory in the minds of Indians across the globe and that’s why it is the centre-piece of the campaign. We are sure this communication will resonate who many Indians staying in different corners of the world and who desire to have healthy homemade and garma-garam rotis.”

 

 

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