Skechers appoints Leo Burnett India as creative partner

29 Jan,2019

By A Correspondent


American lifestyle and performance footwear brand Skechers has signed up Leo Burnett India as its creative agency. The business win comes after a multi-agency pitch, and Leo Burnett India’s Mumbai office will look after the account.


Speaking about bringing Leo Burnett India on board, Soumen Das, Senior Marketing Manager, Skechers South Asia said: “Skechers is one of the strongest brands in the active lifestyle space. The brand has a very strong product line-up. As a country, we are witnessing a huge upswing in lifestyle and well-being space. Our job is to make sure that we build a strong brand on the back of our products and a very supportive consumer-culture context. We are super excited to partner Leo Burnett as they have displayed fabulous strategic and creative thinking. Skechers is growing rapidly and we needed a partner who could fuel this expansion with equal passion and capabilities. We look forward to some great work in the future.”


Added Dheeraj Sinha, MD – India & Chief Strategy Officer, South Asia, Leo Burnett: “It’s exciting to partner an innovative brand like Skechers. The lifestyle footwear and apparel category is exploding with untapped potential, and we want to explore the creative landscape to create some effective work. We are confident about building a powerful brand narrative that will help Skechers grab a larger market share in the months to come.”



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