Jeep Compass asserts its dominance with ‘This Is It’

23 Jan,2019

By A Correspondent

 

FCA India’s SUV brand Jeep, has unveiled a new integrated campaign, ‘This Is It’, for its flagship model, the Jeep Compass. The campaign is conceptualised and created by Leo Burnett India.

 

Speaking about the new campaign, Rahul Pansare, Head Marketing & PR – FCA India said: “The Jeep Compass doesn’t stand for anything mundane, mediocre or ordinary. It gives you the freedom from everything that shackles you to life’s mundaneness. The film shows a couple in their Compass, leaving behind everything that keeps them tied to the drudgery – jobs, cubicles, bosses, meetings, weekend trips to the supermarket and even the Saturday night trip to a mall or movie theatre, to name a few.”

 

Added Rajdeepak Das, MD – India & Chief Creative Officer – South Asia, Leo Burnett: “The Jeep Compass is one of the most successful brands in the country. What is especially interesting is how it owns ‘outdoors’ as a space, in a way no other brand does. Our team has done an excellent job of communicating everything the Jeep stands for, into a great film. ‘Go anywhere. Do anything’ is a great start for the campaign.”

 

 

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