By A Correspondent

Jaquar Group has launched its first ever ad film for Jaquar Water Heaters. The two ad films exhibit how water heaters can change the interiors of bath spaces, and outline their distinctive features. Jaquar Group is promoting the films across platforms such as television, cinema and digital. The campaign has been conceptualised by Crescent Communications.

Speaking on the new brand campaign, Sandeep Shukla, Head- Marketing and Communication, Jaquar Group, said: “We are excited to launch the first ever TVC campaign for Jaquar water heaters featuring a premium look and advanced features. Jaquar Group possesses a strong legacy of understanding consumer requirements and matching it with superior technological solutions. With this TVC, we perfectly capture the brands commitment towards providing consumers with products that bring together the best of design and technology.”

Added Rajesh Laikh, Executive Vice President, Crescent Communications: “After studying the product and the competition, we found that the most powerful impression it had made was the first one – on how it looked, its design! The technological superiority was an added benefit. So that’s why we decided on making its distinct appearance the hero of our strategy. The lovely, warm moments captured in the scripts written by our Creative Head on the project, Mr. Naren Kaimal, and executed beautifully by Director Anand Iyer and Show and Tell Films, have enabled us to do justice to the product’s potential.”