Hotstar goes on Originals overdrive with top film-makers

15 Jan,2019

By A Correspondent

 

Star India has announced an aggressive strategy to propel its OTT platform Hotstar. The company announced the launch of Hotstar Specials, featuring shows from well-known movie-maker. Although numbers were not officially revealed, Star has planned an outlay of upwards of Rs 125 crore on the project. Actual spends on marketing and promotions may exceed this amount.

 

Said Sanjay Gupta, MD, Star India: “Star has always challenged conventions and been at the forefront of content reinvention in India. With the mobile phone leading an explosion in the number of screens in the country, we feel that our content also needs to reinvent and boldly move forward. With Hotstar Specials we hope to create the biggest Indian stories delivered to a billion screens. To bring this vision alive, we are proud to partner with a stellar line up of talent who are headlining our first set of Hotstar

 

For its first set of Hotstar Specials, Star India has partnered with top names like Shekhar Kapur, Neeraj Pandey, Kabir Khan, Nikkhil Advani, Ram Madhvani, Venkat Prabhu, Sudhir Mishra, Tigmanshu Dhulia, Nagesh Kukunoor, Mahesh Manjrekar, Vishal Furia, Rohan Sippy, Debbie Rao, Sharad Devarajan and Salman Khan.

 

 

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