Homelane.com appoints GroupM & Famous, unveils new brand identity

04 Jan,2019

By A Correspondent


Online home interiors provider HomeLane has appointed Famous Innovations and media agency GroupM to launch the first ever brand campaign with digital as the lead medium while using other mass communication mediums.


Said Tanuj Choudhry, Chief Business Officer of HomeLane.com: “The goal of going into the market with the brand campaign is to create a relatable brand identity for potential consumers. With GroupM and Famous Innovations are our partners, we are excited to launch the brand across India’s Top 5 cities and make HomeLane the go-to player for home interiors”.


Meanwhile, HomeLane has also announced a new tagline as part of its rebranding exercise – Interiors Made Easy.


Said Sam Singh, CEO of GroupM South Asia: “We, at GroupM, are very excited to partner with the Homelane team in their growth and expansion plans. We are geared to create cutting edge solutions and customise our existing  array of products to pair up with Homelane’s futuristic outlook”


Commenting on the partnership, Raj Kamble, Founder & CCO of Famous Innovations added: “HomeLane is a brand with tremendous potential and we are excited to have joined hands with them at this defining stage in their journey. Setting up a new home is a once-in-a-lifetime momentous occasion for most people, and by promising personalisation, affordability and convenience, HomeLane is solving a crucial problem for consumers. The brand team is a passionate, ambitious and dynamic one, and we saw great synergies in both our company cultures. We look forward to the days to come.”



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