Genesis Burson-Marsteller rebrands as Genesis BCW

16 Jan,2019

By A Correspondent


Genesis Burson-Marsteller in India has announced its formal rebranding as Genesis BCW, effective immediately. The rebranding follows the February 2018 merger of Burson-Marsteller and Cohn & Wolfe to form BCW (Burson Cohn & Wolfe).


Said Prema Sagar, Chief Executive Officer & Founder, Genesis BCW: “We are excited to take on the BCW brand proposition as part of our new identity. The respect, credibility and leadership that brand Genesis has established in India will only grow further with the vision, energy and fresh offerings of BCW. We are incredibly excited for this next chapter.”


Genesis BCW will continue to be led by Sagar along with newly appointed Managing Director Deepshikha Dharmaraj.


Added Matt Stafford, President, Asia-Pacific, BCW, to whom Sagar reports: “In India, the Genesis brand is synonymous with PR excellence and as an employer of choice for up and coming communicators. The brand will continue to thrive and resonate in our industry as Genesis BCW. Our India team is on a roll. The end of year financial results for 2018 have just been finalised and Genesis BCW achieved its highest annual revenue growth in its 26 years of existence.”



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