Fbb unveils its ‘Talk to fbbonline’ initiative

24 Jan,2019

By A Correspondent


Fashion pret brand Fbb is set to reintroduce fbbonline, through its ‘Talk to fbbonline’ campaign. With an exclusive fbb bot, inclined to connect with online users and drive e-commerce.


Said Prachi Mohapatra, Marketing Head at Fbb: “fbb has been a fashion destination for many. We wanted to provide the same fashion to our customers within the comfort of their homes. By launching the ‘Talk to fbbonline’ we wanted to offer our customers an easy access to their favourite fashion trends, through a simple command. With this campaign, we wanted to leverage the voice search technology and create a better connect with our audience.”


Added Chandni Shah, COO, Social Kinnect: “Voice search is set to shake up the world of digital marketing this year, and it is the perfect time for a brand in the fast-moving retail space – like fbb – to utilise it. Enabling real-time communication with consumers, and creating yet another marketing touchpoint to increase one’s reach – voice search is here to stay. We’re excited to work with fbb on this on-trend campaign to reach more customers than ever.”



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