Devendra Deshpande joins Friday Filmworks as head of digital content and IP

08 Jan,2019

By A Correspondent

 

Devendra Deshpande, until recently Head Of Content Plus at Mindshare, has joined multi-media production house, Friday Filmworks as head of digital content and IP.

 

In his new role, Deshpande will create and monetise sustainable and scalable IPs for the ever growing digital/OTT space for domestic and international markets. He will also create new monetisation models around content, including franchising and l&M for Friday Filmworks.

 

 

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