Dentsu Impact launches inaugural campaign for Mobiistar

17 Jan,2019

By A Correspondent

 

Dentsu Impact has rolled out the launch campaign for Mobiistar X1 Notch.

 

Commenting on the execution of the campaign Anupama Ramaswamy, National Creative Director, Dentsu Impact said: “In an already cluttered market, we wanted the X1 Notch to stand out. Instead of focusing only on the features, we decided to show how this phone can help people not just dream big but also fulfill them. Through the X1 Notch our protagonist empowers his friend to shine. This insight led us to find a story that will resonate with anyone who has ever struggled to fit in. We are sure people will relate to this and welcome the phone, thanks to its super affordable price and amazing features.”

 

Added Aniruddha Deb, Chief Marketing Officer, Mobiistar India: “This is an interesting take on our consumer’s life since it showcases how the X1 Notch is not only adding value to lives but also enabling people realize their dreams. Our testing results revealed that the college situation was not only relatable and likeable but also was understood well by our TG. Mobiistar has always stood strong as a propeller of confidence and aspirations and this new campaign adds another dimension to our vision of ‘Shine and Enjoy More’.”

 

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