Combiflam Icyhot takes on strong pain in new ad campaign

23 Jan,2019

By A Correspondent


Sanofi India has launched its new ad campaign for its topical analgesic – Combiflam Icyhot. The film has been conceptualized by Ogilvy and was developed on the insight that pain can weigh one down and can derail one’s day to day life. Effective respite from pain can help people get back on track and move forward.


Said Nikhilesh Kalra, General Manager – Consumer Healthcare, India & South Asia, Sanofi: “We understand how everyday pain affects the quality of life. No matter how much care one takes, physical pain of some sort will find its way to us. Strong pain needs an effective pain relief solution. Combiflam Icyhot is a topical pain reliever available in gel and spray format for instant and long lasting relief to people suffering from muscle pains and sprains. Given the clutter in the pain segment, our ad is distinctive and hence, memorable, delivering the brand message and the product benefits in an engaging manner.”


Speaking about the ad film, Srreram Athray, Group Creative Director, Ogilvy said, “The film is a quirky take on the pain we may suffer in our everyday lives that end up robbing us of vigour. We tried to deliver the brand message in a way that would resonate with most Indians, in a way never tried before within the category.”



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