Columbus India wins mandate for Max Life Insurance

25 Jan,2019

By A Correspondent


Columbus India, the data-driven digital marketing agency from Dentsu Aegis Network, has won the mandate for strategic performance marketing initiatives and tele-sales process for Max Life Insurance. The account was won following a direct pitch and will be handled out of the agency’s Gurugram office.


This engagement will help Max Life Insurance Company deploy a unique “End-to-End Performance model” powering a new growth model for digital customer acquisition.


Speaking on this, Manik Nangia, Director & Chief Operating Officer, Max Life Insurance said: “The unique solution offered by Columbus is in line with our wing to wing customer journey thinking. This model presents a potential to maximise customer opportunity through a data driven marketing model integrated at the core with a tele-sales capability – all under one roof. These capabilities are typically absent in the conventional performance marketing setups.”


Added Nitin Sabharwal Chief Business Officer, Columbus India: “We are extremely excited to take on this role of an End - to – End service provider that will help Max life Insurance reach larger audience using digital distribution channels, and also achieve cost effective sustainable revenues using digital marketing platforms.”



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