By A Correspondent

With baby chicks perched on his hand, Bollywood star Kartik Aaryan appears in a new campaign for People for the Ethical Treatment of Animals (PETA) India that proclaims, ‘Chicks Love a Vegetarian’.

Notes a communique: “As PETA India reveals in its video exposé Glass Walls, chickens killed for food are often shackled upside-down before their throats are slit. Cows and buffaloes are crammed into vehicles in such large numbers that their bones often break before they’re dragged off to the slaughterhouse, and pigs are stabbed in the heart as they scream. On the decks of fishing boats, fish suffocate or are cut open while they’re still alive.”

Aaryan joins Anushka Sharma, Shahid Kapoor, Hema Malini, R Madhavan, and many others who’ve teamed up with PETA India to promote healthy, humane meat-free meals.