BrandMusiq launches ‘Soniqspaces’ for Nexus Malls

11 Jan,2019

By A Correspondent


Sonic branding agency BrandMusiq has created a new sonic identity and retail soundscape for Nexus Malls’ portfolio of malls in India. As part of the mandate for Nexus Malls, BrandMusiq has developed the ‘master’ Mogoscape and Mogo for the Nexus Malls brand franchise which will be applied across all brand related sonic expressions including activation, advertising, digital, social media and retail spaces.


Commenting on the initiative, Dalip Sehgal – CEO, Nexus Malls said: “At Nexus Malls, it has been our constant endeavor to deliver the same unique experience across all malls in our portfolio. To deliver this unique experience, we came up with Nexus One. Under Nexus One, we will attempt to tap in to the five senses of our patrons and strive to deliver this Nexus experience. The first step in that direction was to have our own music identity and BrandMusiq has helped us curate that. We are delighted to partner with them in the process of curating our Musical Logo. We have already implemented the music across our portfolio of malls and we are delighted with its response.”


Added Rajeev Raja, Founder, BrandMusiq: “We are very excited to have created the sonic identity for Nexus Malls. Designing bespoke, brand-owned sound for the retail experience is still in its nascent stages and we applaud Dalip Sehgal and the team at Nexus for being one of the early adopters in this field. ‘SoniqSpaces’ the app that we have developed exclusively for retail/ experiential spaces, will be used to roll out the new sonic identity across every mall managed by Nexus. This creates a new platform for our Mogo to touch many new consumers’ lives every day, in a meaningful, consistent manner.”



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