Big FM’s #IAmNotSorry seeks to break societal stereotypes

14 Jan,2019

By A Correspondent


Big FM has launched its latest campaign #IAmNotSorry. The campaign revolves around the concept of breaking barriers and inspiring listeners with stories of individuals breaking stereotypes and the ones who are not afraid or apologetic of their choices.


Speaking about the campaign, Manoj Lalwani, Chief Marketing Officer, Big FM said: “Big FM has time and again reflected upon the important aspects concerning day to day lives. The ‘#IAmNotSorry’ campaign is aimed at encouraging listeners to be forthcoming about their brazen choices and promoting an equal acceptance by the society. Radio is the only free to consume medium that is accessed by the masses and we intend to leverage our unparalleled reach to communicate with the audience and bring about a positive change through the campaign.”



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