Big FM revamps with new hosts & shows

17 Jan,2019

By A Correspondent


Leading radio station network Big FM has adopted a new positioning. It’s now: ‘Dhun Badal Ke toh Dekho’.


On the repositioning, Sunil Kumaran, Country Head, THWINK, Big FM said: “Big FM is evolving with the changing times. With the new positioning, Big FM will play a meaningful, relevant and compelling role in lives of consumers. It will not just be about entertainment but a brand that has a purpose. With its extensive reach, localised content and credible RJs the brand will play the role of a ‘thought inspirer’ and an agent of positive change in society. Our new tag line of ‘Dhun Badal Ke Toh Dekho’ reflects the philosophy that ‘Changing the world for the better starts with changing your thoughts’. If we want real change, it is important that we are not rigid in our approach and thinking but are open to looking at things from multiple perspectives.”


According to a communique, singer Sonu Nigam has lent his voice for the ‘Dhun Badal Ke Toh Dekho” song, the audio and video of which went live on January 14.


Realigning the programming to reflect the new positioning, Big FM has refreshed the music promise besides bringing on board some big names from the radio and entertainment space across all key markets. Actor Vrajesh Hirjee will host ‘Mumbai Maska Maar Ke’ a fresh perspective on life in Mumbai. Some of the iconic shows will now have new formats and innovations. ‘’Suhaana Safar with Annu Kapoor Take 2’’ will witness ‘dhun badlo’ stories from yesteryears and ’Yaadon ka Idiot Box with Neelesh Misra’’ will reflect new styles of storytelling. reviewer Bhawana Somaaya and fitness expert Simmi Sakhuja



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