Big Bazaar releases its annual Republic Day campaign

22 Jan,2019

By A Correspondent


As part of its annual Republic Day initiative, Big Bazaar has collaborated with rapper Emiway Bantai, one of the rapper of the upcoming movie Gully Boy.


Sabse Saste 5 Din this year will be held between 23 -27 Jan across Big Bazaar stores. Said Pawan Sarda, Head of Digital, Future Group: “We always make sure that the brand is moving along with the customer and our constant endeavour is to do things to be relevant to young India. Digital is all about topicality and how best a brand can integrate the same in its storeytelling. Thus with the buzzing rap culture catching the fancy of the entire nation, we chose to do a rap to announce the launch of Sabse Saste 5 Din with Emiway.”


Added Anil Nair, Managing Partner, Law & Kenneth Saatchi & Saatchi: “Big Bazaar is a brand that has constantly tried to be relevant and in touch with the spirit and changing needs of young India. Be it with our various Facebook 24-hour LIVEs or the Twitter Decide Your Price promotions or the Google Smart Search. Our collaboration with Emiway Bantai is part of immersing ourselves into their conversations and narrative.”



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