Bajaj Auto unveils new brand identity

22 Jan,2019

By A Correspondent


Bajaj Auto Ltd has released its new identity as ‘The World’s Favourite Indian’ to announce its transition from a domestic scooter maker to a global motorcycle major in only 17 years. The brand TVC has been created by Leo Burnett.


Said Rajiv Bajaj, Managing Director: “Our international performance is validation of our strategy of focus and differentiation. Our unwavering commitment towards building the best motorcycles in the world through design, technology, quality and customer satisfaction have made us a truly global brand. Bajaj brand is not only The World’s Favourite Indian, but also perhaps the most illustrious ambassador for Make in India initiative of the Indian government.”



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