Amitabh Biswas to head marketing of Times’ English entertainment cluster

14 Jan,2019

By A Correspondent

 

Times Network has announced the appointment of Amitabh Biswas as Head of Marketing, English Entertainment cluster. In his role, Biswas will lead the brand and media strategy for the Network’s English entertainment channels (Movies Now, Romedy Now, MNX and MN+) across platforms. Based in Mumbai, Biswas will report to Vivek Srivastava, EVP and Head Entertainment Cluster, Times Network.

 

Commenting on the appointment, Vivek Srivastava, EVP and Head Entertainment Cluster, Times Network said: “I’m delighted to welcome Amitabh to the Times Network team. A versatile marketing professional with a proven track record in brand building along with a strong understanding of the business, Amitabh will be an asset to our brands. I am confident that he will add tremendous value to our ambitious growth strategy in the English Entertainment segment.”

 

Speaking on his new role, Biswas added: “It’s great to be back at the organization where I’ve grown through critical stages of my career. With continuous breakthroughs in the media platforms, evolution of the connected consumer and tectonic shifts in their content appetite, I look forward to this opportunity to enter the next era with these leading entertainment brands.”

 

 

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