AdEx for Festive Advertising in 2018

07 Jan,2019



TAM AdEx, a division of TAM Media Research, has shared with MxMIndia numbers for festive advertising for 2018. The data tells the story:


This is a very important chart. Index grew to 115 in 2017 but only 102 in 2018. Below the first chart are the Top categories, advertisers and brands for 2016, 2017 and 2018 (also above as the main story image)




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