1 Minute View: No Diwala in Diwali 2018, but not quite delightful!

07 Jan,2019

1 Minute ViewKaise Diwali Manaye Hum Lala Apna Toh Bara Maheene Diwala… so goes a song from the film Paigham, picturised on actor Johnny Walker.


For many in the media ecosystem, it’s been not-so-achche din, even if it’s not been a ‘diwala’.
But the AdEx numbers that we have published today of Festive Season 2018 vis-à-vis 2017 and 2016 tell us the story of the state of adspends.


Do note: when indexed to Festive Period 2016 (hence 100), the same period in 2017 was 115. And what was it in 2018? Just 102.


Look up the Big Story on MxMIndia today to get a first-hand view of the data and interpret it for yourself. Here’s the link: http://www.mxmindia.com/2019/01/adex-for-festive-advertising-in-2018/
What’s your view? Will we now some reworking of targets? Chill! This is the year of the General Elections. Plus the World Cup. For the big players at least, there’s money to be made.

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