1 Minute View: Government largesse to Print

09 Jan,2019

1 Minute ViewThe boss is going to kill us for writing this edit. Coz why fool around with the hands that feed you. But then we are a website that’s read by mature professionals and we are sure they would know that we mean well.

So the MIB (short for the Ministry of Information & Broadcasting has taken a decision to revise the advertisement rates for print media by announcing a hike of 25% over and above the existing rate structure for advertisement in print media by the Bureau of Outreach and Communication (erstwhile DAVP). The decision takes place with immediate effect for a period of three years. The last such revision happened in 2013 when an increase of 19% had been announced over and above the rates of 2010.

While the decision has been taken based on the recommendations of the 8th Rate Structure Committee constituted by I&B Ministry which took into account several factors, including the increase in price of news print, processing charges and other factors which go into the computation of advertisement rates, there are murmurs that the rate revision – and a significant one at that – has been done with an eye for a positive outlook before the general elections.

We don’t know if there’s been a quid pro quo with the government. We don’t think there has been. We can trust discerning publications to not toe the Central government line. And we know that the 19% hike in 2013 didn’t exactly get newspapers to be BJP-unfriendly.

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