Zee unveils packs for life from Dec 29

20 Dec,2018

By A Correspondent


With less than 10 days to go for the new TRAI-decreed distribution regime to kick in, the Zee group too has unveiled a slew of packages for viewing.


Punit Misra

Speaking on the unveiling, Punit Misra, CEO, Domestic Broadcast Business, ZEEL said: “The new pricing regime by TRAI is a transformational structural reform that will go a long way in strengthening the sector with the creation of a uniform pricing model. It puts the power of choice with the consumer, giving him the flexibility to opt for channels and bouquets he loves and pay only for those.  For over 26 years, it has been our commitment at ZEE to bring families together through the power of television. Our research on subscriber choice modelling and path-to-purchase understanding pointed towards consumers treating television as a family asset. The monthly purchase is optimized for everyday entertainment needs of all the family members.  Hence our approach towards pack configuration has been ‘family first’ – offering the top genres that contribute up to 85% of family viewing needs of our viewers on a daily basis.”


Championing the “Freedom of Choice”, Zee has launched “Channels Ka Chunaav 2019” , a multimedia multi-stakeholder communication initiative, urging viewers to fulfil demands of all family members through Family Ki Suno, Zee Ko Chuno! Keeping with the topicality of elections and the power of choice that has the ability to change status quo, Zee, with this campaign, aims to be the catalyst for the transformational change expected across the TV ecosystem.



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