Zee Hindustan goes anchor-less

17 Dec,2018

By A Correspondent

 

Zee Media Corporation announced last week that its Hindi news channel, Zee Hindustan, would function without any anchor.

 

“The anchors who appear on news channels often appear to give colour to a particular story. The viewers who really want to follow, or just know about the news are left with no choice but to watch that anchor. We at Zee sensed this urgency and decided to come up with an alternative which will just give news, without any views. And this is how Zee Hindustan was born,” said Zee group chairman and Rajya Sabha MP Dr Subhash Chandra.

 

Added Ashok Venkatramani, MD, ZMCL: “The country is heading towards the biggest election battle. In a forced opinionated environment, Zee Hindustan will definitely break the clutter and create a niche for itself amongst viewers. The news in purest form and variety of content will put the channel apart from others”.

 

Said Purushottam Vaishnav, Editor-in-Chief of the channel: “It has been a strenuous two-month journey for all of us and my team did a commendable job in launching this channel in such a brief time. Zee Hindustan will give you news, without any views.”

 

 

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