Zee Business strengthens programming, on marketing offensive

18 Dec,2018

By A Correspondent


Zee Business has taken on aggressive stance on programming and marketing. Said Anil Singhvi, Managing Editor, Zee Business: “The channel has relooked at the programming keeping consumer and credibility at the core of it. Our intent is to add value to our viewers by bringing the best business news analysis. We have also introduced segments like instant profit making tips looking at the market opening.” The channel is now based in Mumbai.


On the overall stock market programming, Singhvi added: “It has been focused on small and new traders enabling them to trade or invest comfortably. We are shifting viewers habit from saving to investment and helping to fulfill their financial inclusion agenda.”


Commenting on the new marketing campaign, Sujeet Mishra, Head – Marketing, ZMCL says “Zee Business will keep strengthening its relationship with viewers and partners by constantly reinventing programming and communication. We have great content lineup and the best of business news analysts. The splendid growth of viewership is reflection of our growing trust and the campaign stunningly captures the spirit”.


The channel, notes a communique, also did some special shows recently like Zee Business Travel Awards in partnership with Mauritius Tourism, and multicity Dare to Dream Awards.



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