Viacom18 and TV18 offer entertainment + news pack for new tariff regime

26 Dec,2018

By A Correspondent


Viacom18 and TV18 have launched their Value Pack comprising some of their leading channels across genres in the wake of the forthcoming new tariff regime.


Said Sudhanshu Vats, Group CEO & Managing Director, Viacom18: “TRAI’s new tariff order is a pioneering move that will benefit all players across the broadcast value chain. Consumers will now have the choice to select the channels of their choice, broadcasters can see greater transparency in the value chain with under-reporting getting curtailed and distributors stand to benefit from the commissions and incentives they will earn. After the DAS implementation, this mandate will go a long way in bringing equity into the industry,”


Explaining the company’s pricing and consumer connect strategy, he added: “If you thought that the one-rupee coin in your wallet has no value, think-again as Viacom18 and TV18 are all set to bring your family’s daily entertainment needs just for ₹1. Being home to the most loved and viewed channels in the country, our bouquet pricing will ensure that our viewers truly get the best of news, general entertainment (Hindi and Regional), kids entertainment, youth and English entertainment, music, infotainment and movies for every family member at only ₹1 a day. ‘The COLORS wala Pack’ is the most comprehensive pack and at a price point that keeps the budgetary concerns of our viewers in mind. After roti, kapda, makaan, entertainment is India’s 4th basic need and being the country’s fastest growing network, it is our constant endeavor to keep that need affordable.”


Added Rahul Joshi, MD, Network18: “The new tariff order is a transparent and consumer-focussed regulation that gives freedom and choice to the end user. At a network level we remain committed to create quality entertainment and news content and firmly believe that in the new pricing regime, we will be the go-to network that best caters to content needs across demographics and geographies.”


Adding to Vats’ and Joshi’s views, Anuj Gandhi, Group CEO, IndiaCast said, “We have created economical & competitive bouquets to bring the best value for money for an Indian household. India is a diverse market with multiple needs for entertainment in a family. Our channels have presence across a wide range of genres such as GECs, Kids, News, Infotainment etc that puts us in the best position to deliver entertainment for subscribers & earning potential for service providers. Furthermore, we are confident that TRAI shall work to put the Quality of Service Regulations into effective implementation so that transparency is achieved across the value chain in benefit of all stakeholders.”


Viacom18 and TV18 have launched a multi-media marketing campaign, titled ‘Ek Me Hai More Yahaan, created by Orchard Advertising. The Ek Mein Hai More Yahaan campaign will be driven by the most prominent faces seen on Indian television such as Rohit Shetty, Neha Dhupia, Malaika Arora, Mahesh Manjrekar, Arya, and a galaxy of celebrities from Viacom18’s stable, educating the audience of all the entertainment and news that they can avail at INR 1 per day.



Post a Comment 

Comments are closed.