By A Correspondent

Dandi Salt Challenge – 2019 (DSC), the first heritage IP of Great Salt March Events, has exclusively partnered with Aidem Ventures for consultancy and monetisation. DSC will comprise a series of events involving two types of endurance races (Marathon and Cycling) and a March. The event will flag off on March 12, 2019 starting from the historic Sabarmati Ashram and conclude on March 21 at Dandi covering a total of 401 kilometers.

Tushar Gandhi

Said Tushar Gandhi, Founding Partner, Great Salt March Events: “Dandi Salt Challenge is a finely crafted multi-day March, Marathon and Cycling Race with a unique amalgamation of Heritage and Endurance Sports. It requires the expertise of a strong media sales company that would go beyond conventional models. Aidem has the right mix of sales network and selling expertise and we are absolutely delighted to partner with them”.

Karan Gupta

Adde Karan Gupta, MD, Aidem Ventures: “Dandi Salt Challenge is a unique concept and a fantastic property for us to add to our portfolio. Through this partnership, Aidem will go beyond the traditional “ad sales” representation and play a critical role in formulating end-to-end media and marketing solutions for Great Salt March Events. This multi-day event will offer advertisers an unparalleled omni-channel proposition.”