Tata Salt Lite creates awareness on hypertension via latest ad campaign

10 Dec,2018

By  A Correspondent


Tata Salt Lite has launched its campaign to spread awareness on hypertension and its symptoms. It has been conceptualised by Ogilvy India.


Commenting on the new TVC, Sagar Boke, ‎Head- Marketing, Consumer Products Business, Tata Chemicals, said: “Many studies have shown that a majority of the urban adult population in India suffers from hypertension, a life-threatening condition that can be effectively managed by controlling the intake of sodium along with an active lifestyle. Tata Salt Lite is a 15% low sodium salt specially designed to provide consumers a convenient means to take preventive measures towards keeping the blood pressure  in check. The objective of this new campaign is to increase the awareness about the early signs of Hypertension and take preventive action, well in time.  This campaign reinforces the Tata Salt philosophy of salt as a health enabler and not just a taste enhancer.”



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