By A Correspondent

Sony Music India has joined forces with social media engagement platform Vuroll to spread awareness around Imaginarium, its first live art show for kids and families.

Said Viraj Malik, Co-Founder, Vuroll: “We leverage technology to give influencer marketing a new lease of life. Our technology helps our clients get new age consumer insights and remain relevant among their audience using social media communications. Influencer marketing is a critical element especially for a brand which caters to kids and parents as the market is deeply affected by references. Our strategies across social media for Imaginarium paid off well, as all our interactions and meaningful conversations were organic.”

Added Roydon Bangera, Brand Manager, Sony Music: “As a music label and us developing artists and working on a lot of live events we often seem to go out and seek influencers to spread the word and VURoll did this perfectly for us when it came to aligning communication for Imaginarium – It’s a wonderful world. The platform is really easy to use and the team was always available and helpful. Look forward to more campaigns together.”